Google Analytics: Installation and Events

Google Analytics: Installation and Events

As soon as you install Google Analytics on your site, you will immediately start receiving events in your Google Analytics. 
All the events described below are already installed on your Rhythmic Rebellion Artist site, you only need to connect Google Analytics.

How to connect Google Analytics to your site read here:

https://support.rhythmic-rebellion.com/article/57-creating-google-analytics-account


How you can see Google Analytics events

Step 1 

Go to https://analytics.google.com/analytics/web/

Step 2

Choose 

Behavior/Events/Overview

Step 3

Analyze it! 

1 - Here you can see Top events by event category

2 - Here you can see Top events by event action

3 - Here you can see Top events by event label

4 - Here you can analyze all events by your site

5 - Here you can see all pages where events are happened 

6 - Here you can see events flow. Use the Events Flow report to visualize the order in which users trigger the Events on your site. 


Custom reports in Google Analytics

For more convenient data analysis in Google Analytics, we have created some custom reports for you.
RR custom reports are descriptive and concise, but you can use the standard reports from Google Analytics.
Below is an instruction on how to use custom reports and what data they contain.

Instruction

1) Click to our report link (Links to reports are given below)

2) In the form that opens, you need to select the desired view in Google Analytics

3) Then, click the “Create” button.

4) All done.

Description of the content of the custom reports

Report “Traffic report by device and country” contains next metrics:

  • Date - The dates (YYYYMMDD) of the active date range.
  • Source/Medium - Source/Medium describes where your traffic comes from. The Source is the place users are before seeing your content, like a search engine or another website. The Medium describes how users arrived at your content. Values for Medium include "organic" for unpaid search traffic and "none" for direct traffic. Custom values you define for Source and Medium will also be included in this dimension.
  • Device Category - The type of device: Desktop, Tablet, or Mobile.
  • Country - The country from which the session originated.
  • Users - Users who have initiated at least one session during the date range.

Link to report:

https://analytics.google.com/analytics/web/template?uid=Kj4Onn1DTyOI08i2mYEYLQ


Report “Events report” contains next metrics:

  • Source/Medium - Source/Medium describes where your traffic comes from. The Source is the place users are before seeing your content, like a search engine or another website. The Medium describes how users arrived at your content. Values for Medium include "organic" for unpaid search traffic and "none" for direct traffic. Custom values you define for Source and Medium will also be included in this dimension.
  • Page - The pages visited, listed by URI. The URI is the portion of a page's URL following the domain name; for example, the URI portion of www.example.com/contact.html is /contact.html.
  • Event Action - The actions that were assigned to triggered events.
  • Event Label - The optional labels used to describe triggered events.
  • Event Category - The categories that were assigned to triggered events.
  • Users - Users who have initiated at least one session during the date range
  • Total Events -  Total Events is the number of times events occurred.

Link to report:

https://analytics.google.com/analytics/web/template?uid=Z_hJ_VpjRi2nqWY7s3DdzA

Report “User Behavior Report” contains next metrics:

  • Source / Medium - Source/Medium describes where your traffic comes from. The Source is the place users are before seeing your content, like a search engine or another website. The Medium describes how users arrived at your content. Values for Medium include "organic" for unpaid search traffic and "none" for direct traffic. Custom values you define for Source and Medium will also be included in this dimension.
  • Users - Users who have initiated at least one session during the date range.
  • New Users - The number of first-time users during the selected date range
  • Number of Sessions per User - The average number of Sessions per user.
  • Pages / Session - Pages/Session (Average Page Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted.
  • Avg. Session Duration - The average length of a Session.
  • Bounce Rate - The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds

Link to report:

https://analytics.google.com/analytics/web/template?uid=_b8JGY6kR2-3JmpSxpPRwg


Events that are already running on the site and examples of them in Google Analytics

1) event_category: 'playNow'

Example of event at Google Analytics:

Note: Event Label - Id of track.

2) event_category: 'togglePlaying'

Example of event at Google Analytics:

Note: Event Label - Id of track.

3) event_category: 'playNext'

Example of event at Google Analytics:

Note: Event Label - Id of track.

4) event_category: 'playLast'

Example of event at Google Analytics:

Note: Event Label - Id of track.

5) { event_category: 'toggleLikeState' }

6) { event_category: 'toggleDislikeState' }

Example of event at Google Analytics:

Note: Event Label - Id of track.

7) event_category: 'openPromo'

Example of event at Google Analytics:

Note: Event Label - Id of track.

8) event_category: 'goToArtistSite'

Example of event at Google Analytics:

Note: Event Label - Id of track.

9) event_category: 'updateCurrentTrackProgress'

Example of event at Google Analytics:

Note: Event Label - Id of track.

10) event_category: 'next'

Example of event at Google Analytics:

Note: Event Label - Id of track.

11) event_category: 'rewindCurrentTrackOrPrev'

Example of event at Google Analytics:

Note: Event Label - Id of track.

12) event_category: 'openVideo'

Example of event at Google Analytics:

Note: Event Label - Id of track.

13) event_category: 'goToSongwriterSite'

Example of event at Google Analytics:

Note: Event Label - Id of track.

14) event_category: 'openCreator'

Example of event at Google Analytics:

15) event_action: 'sign_up',  event_label: 'Successful'

The event occurs upon successful sign up.

Example of event at Google Analytics:

16) event_action: 'sign_up',  event_label: 'Errors' 

The event occurs when sign up is not successful.

Example of event at Google Analytics:

17) event_action: 'login',  event_label: 'Successful'

The event occurs upon successful sign in.

Example of event at Google Analytics:

18) event_action: 'login',  event_label: 'Bad credentials'

The event occurs when sign in is not successful.

Example of event at Google Analytics:

19) event_category: 'forceExplicit'



Example of event at Google Analytics:

Note: Event Label - Id of track.

20) event_category: 'unForceExplicit'

Example of event at Google Analytics:

Note: Event Label - Id of track.


21) event_category: 'removeFromCustomPlaylist'


Example of event at Google Analytics:

Note: Event Label - Id of track.


22) event_category: 'removeFromPlayingNowPlaylist'

Example of event at Google Analytics:

Note: Event Label - Id of track.

23) event_category: 'addRecord'

Example of event at Google Analytics:

Note: Event Label - Id of track.


24) event_category: ‘PlayerLyrics’

Example of event at Google Analytics:

Note: Event Label - Id of track.

25) 

{ event_category: ‘LinksFollowUsOn’, event_label: ExternalURL}

{ event_category: ‘LinksListenOn’, event_label: ExternalURL}

{ event_category: ‘LinksFindUsOn’, event_label: ExternalURL}

{ event_category: ‘LinksGetItOn’, event_label: ExternalURL}

{ event_category: ‘LinksSeeUsOn’, event_label: ExternalURL}

{ event_category: ‘LinksPlayOn’, event_label: ExternalURL}

{ event_category: ‘LinksDownloadOn’, event_label: ExternalURL}

{ event_category: ‘LinksWatchOn’, event_label: ExternalURL}

{ event_category: ‘LinksBuyAt’, event_label: ExternalURL}

Example of event at Google Analytics:

26) event_category: ‘VideoPlay’ 

Example of event at Google Analytics:

Note: Event Label - Id of video.

27)

{ event_category: ‘ArtistMenuItem1’, event_label: item.name }

{ event_category: ‘ArtistMenuItem2’, event_label: item.name }

{ event_category: ‘ArtistMenuItem3’, event_label: item.name }

{ event_category: ‘ArtistMenuItem4’, event_label: item.name }

Example of event at Google Analytics:

28) 

{ event_category: ‘FbGoTo’, event_label: ExternalURL}

{ event_category: ‘TwitterGoTo’, event_label: ExternalURL}

{ event_category: ‘InstagramGoTo’, event_label: ExternalURL}

{ event_category: ‘TikTokGoTo’, event_label: ExternalURL}

{ event_category: ‘SpotifyGoTo’, event_label: ExternalURL}

{ event_category: ‘YouTubeGoTo’, event_label: ExternalURL}

Example of event at Google Analytics:

29) event_category: ‘PlayerFLWBtn’

Example of event at Google Analytics:

30) event_category: 'FollowFeatureBtn'

Example of event at Google Analytics:

31) event_category: ‘AddToCartPremiere’

Example of event at Google Analytics: