Where & How To Promote

There are many places that you can promote yourself, your music, and your merch online.

Facebook & Instagram

Posting on Facebook and Instagram about your promo is a good idea. Keep in mind that Facebook owns Instagram. Facebook has algorithms that limit how many of your followers see your post unless you pay to boost it or for an ad. You can have 1 million followers and only 1% of those people will ever see your post. So as soon as a fan follows you on FB, you need to be posting things on FB and Instagram that drive those fans to your website so you can get them to follow you and share their email with you.

YouTube

You can post videos on YouTube to promote things like new music, new videos, and new content. You can even go live on YouTube and do a promo. 
If you have over 4000k of watch time or over 1k subs, you will see a tab in your YouTube account called Community. This area allows you to post about events or promotion and your fans get notifications.
Learn more here: https://support.google.com/youtube/answer/9409631?hl=en

Twitter, LinkedIn & TikTok

These are other good places to post. Keep in mind that fans have their favorite apps. Some only use Instagram, others just TikTok. Some people only use LinkedIn. You don't want to miss anyone!

Bandsintown

Did you know that you can message your followers on Bandsintown?
Learn more here: https://www.artists.bandsintown.com/support/messaging-fans